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Seed-to-garment clothing brand Kowtow giving back to the earth

Kowtow Clothing is a homegrown success story. As well as making sustainable, ethical clothing, the company is determined to create a positive environmental contribution to the planet, and is returning directly to the soil with native tree plantings in partnership with Trees That Count.

In 2006, the Kowtow brand was born with the desire to create an ethical label that would be the example for a forward, global thinking business. Today, Kowtow garments can be found in over 200 stockists worldwide, as well as their own retail stores in New Zealand.

Everything about Kowtow Clothing is carefully considered: starting with mindful designs, sustainable materials, a slow production chain, ethical manufacturing processes, and fair trade certification.

Since partnering with Trees That Count in 2019, Kowtow Clothing has also funded over 450 New Zealand native trees that have been planted by community projects in Paremoremo, Māwaihākona Upper Hutt, Te Ahumairangi Hill Wellington, and the Waimea Inlet, Nelson.

Emma Wallace, Managing Director of Kowtow, says the partnership is a natural fit for the company, which has become about more than fashion in its brand journey, and is dedicated to innovation, preservation and restoration of the environment.

“We love nature and believe that the natural world deserves our care to help protect its future and biodiversity,” says Emma.

“Supporting Trees That Count allows us to be part of grass-root initiatives across Aotearoa that share our values of leaving the world better than we found it.”

Kowtow donates native trees in place of sending physical gifts to suppliers on behalf of its staff. The brand recently launched a new publication, “Common Interest”, and donated a native tree for every copy printed.

“Our customers love receiving a gift that is so good for the planet and really appreciate the thoughtfulness of native tree planting projects,” says Emma.

The Kowtow Clothing team say the partnership is an easy, enjoyable way to continue giving to a cause that is close to their hearts.

“Working with Trees That Count is no stress, and we love receiving notifications of where our native trees have been planted.”