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Banking on native tree investment for a greener New Zealand

ASB kicked off a partnership with Trees That Count with a smash hit at the ASB Classic in January 2020. Since then, their commitment to native tree planting has only grown.

As part of the bank’s commitment to promoting positive environmental outcomes, visitors to the ASB Classic, New Zealand’s flagship annual tennis tournament, were treated to a lush bush walk at the venue entrance, celebrating the beauty of New Zealand’s native flora. Funds from ‘Lobbo’ and ‘Smash for Cash’ were donated to Trees That Count to directly fund native planting efforts in New Zealand.

Following the Classic, ASB pledged to ensure at least 10,000 new trees are planted through Trees That Count during 2020, both via direct funding support from the organisation and through the generous donations of their customers. Every new investor in ASB’s Positive Impact KiwiSaver Fund has a native tree funded on their behalf, and ASB credit card customers are also able to direct their True Rewards dollars to the charity. 

The trees donated by ASB have been allocated to twenty planting projects around Aotearoa, including areas as diverse as Waipoua and Whangaruru in Northland, Maraetōtara and Whangara to the East, Silverstream near Christchurch and Tai Tapu in Southland. The hardworking community groups in each region are delighted to be receiving the funded native trees, which will make a real difference to each community working to restore their local area. 

The outcomes from ASB’s investment are many and varied. At Turihaua Station, the native trees will help to create a wetland corridor, while in Taranaki they will restore a degraded forest remnant, creating habitats for native birds. Ultimately, the native trees will strengthen New Zealand’s biodiversity and, significantly, assist with climate change mitigation.

“A passion for developing sustainable business is not something new to us — it’s part of our culture”, says Miranda James, Head of Corporate Responsibility for ASB New Zealand. “We’re working every day on making ASB a more sustainable company, and we’re thrilled to be a part of Trees That Count’s meaningful work to help New Zealand build a greener future.”



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