As the world prepares to welcome in the new year, New Zealand is looking to turn this year’s disappointments around with some positivity. In partnership with Trees That Count, Tourism New Zealand is inviting the world to join in and plant a ‘Forest of Hope’ together, at just NZD $10 a tree.
To take part, simply visit the official website and share your disappointments from 2020 – whether it is cancellations, postponements, and missed weddings, graduations, birthdays, and celebrations – and Tourism New Zealand will help turn it into hope by planting a native tree. Give back to yourself, gift a tree to a friend, or simply better the environment by purchasing a tree.
When New Zealand’s borders are once again open and visitors are welcomed, you can visit the tree that you helped grow, planted in either Northland or Queenstown.
Steven Dixon, TNZ Regional Trade Marketing Manager, said, "In New Zealand, the Māori values of manaaki and tiaki have become incredibly relevant today. Manaaki speaks to the importance of having empathy and tiaki inspires us to care for people and place.
While our borders remain closed to international visitors, we wanted to extend a little manaaki and encourage a sense of tiaki to those who are in need of some optimism for the new year. With trees as a natural symbol of life and growth, the Forest of Hope is a way for people to say goodbye to this year’s disappointments and plant a seed of hope to look forward to better times ahead in 2021."
Trees That Count CEO Adele Fitzpatrick says the partnership is a hopeful and optimistic way to draw 2020 to an end.
“We think that inviting potential visitors to donate to plant a native tree enables them to become connected to New Zealand itself: reinforced when they can eventually visit their tree. Donated trees will be planted along the iconic Queenstown bike trail, in a reserve that is a world class example of native regeneration and biodiversity restoration – and further north we will be adding to the wonder of the Waipoua Forest in Northland, where mighty Tāne Mahuta, New Zealand’s largest kauri tree and a tourism attraction himself, stands proudly.”