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Together, we can all make a difference

We’re privileged at Trees That Count to work with organisations who share our commitment to the environment, and who work tirelessly to leave a legacy that future generations will be thankful for.

Our Partners

Meet the organisations who support our work

Alongside the generous support of the thousands of businesses and individuals who are funding trees, Trees That Count has been made possible with the efforts of these organisations.


Managed by

Trees That Count is a programme of the Project Crimson Trust, a conservation charity that has proudly been at the heart of conservation efforts in New Zealand for close to three decades. Project Crimson’s efforts began with mobilising New Zealanders to protect and restore our beloved ‘Christmas trees’ which were once perilously close to extinction - the pōhutukawa, and its close relative, the northern and southern rātā.

While pōhutukawa and rātā numbers are, thankfully, thriving again – our native trees and forests remain just as critical as ever to the future of our environment and quality of life here in New Zealand.

Climate change and dwindling biodiversity is another threat to our environment which cannot be ignored. Project Crimson started Trees That Count as a way to expand efforts to include all native tree species.

The success of Trees That Count has proved once again how many New Zealanders value and love native trees. As well as sequestering carbon from the atmosphere, our native trees provide places for our children to play and create habitats for our unique, indigenous wildlife.

Learn more about Project Crimson

Major partners

Trees That Count would not have been possible without the catalytic investment of The Tindall Foundation. Sir Stephen Tindall was the initiator behind Trees That Count and has been one of the strongest advocates for the work we are doing.

The Tindall Foundation have, and continue to, provide significant financial and in-kind support. Sir Stephen has described planting more native trees as a "tangible, achievable thing" New Zealanders could get involved with. "It's something anyone can do – plant a native tree in your backyard, gift a native tree to celebrate something, pop down to your local school and help out with a tree planting day."

"Our business sector can also get involved, planting trees on a large scale to offset their carbon usage, or to simply give back to New Zealand."

The Tindall Foundation is a private philanthropic family foundation working throughout Aotearoa New Zealand. Their work is driven by a belief that all Kiwis should have the chance to achieve their full potential and contribute to a healthy, strong society.

Learn more about The Tindall Foundation

Ka huihui tātou ki te whakatō i ngā rākau kotahi piriona. Together we will plant one billion trees. 

Trees That Count and Te Uru Rākau have partnered through the One Billion Trees Programme to significantly scale up our efforts.

We’re tremendously grateful for this support which is enabling us to build our movement to attract funding and public participation with Trees That Count. Specific effort is also being made in the regions with regional advisors employed to train and connect land owners, tree funders and planting groups. 

This is an investment in scaling up a charity that can engage and unite all New Zealanders to plant millions more native trees.

Te Uru Rākau is the central government organisation focused on supporting the planting of exotic and indigenous forests, sustainable forestry management, programmes like the Emissions Trading Scheme, and forestry grants. The Government has set a goal to plant one billion trees by 2028 and the One Billion Trees Programme will deliver improved social, environmental, and economic outcomes for New Zealand.

Learn more about Te Uru Rakau, Forestry New Zealand

Supporting partners

With the support of Mazda New Zealand, in addition to their significant funding of native trees through our marketplace, Trees That Count has two hardworking vehicles which are prominently adorned with our illustration. 

Frequently loaded with trees and equipment for community planting events, they are a roving billboard spreading awareness of Trees That Count and give us the opportunity to travel to some remote and very special parts of the country.

Learn more about Mazda

Tourism New Zealand and Trees That Count have joined forces to make it easier for domestic and international visitors to create canopies of carbon-sequestering native trees for future generations to enjoy and to support efforts to address climate change.

Tourism is vital to New Zealand’s recovery, and it must give back more than it takes. We’re making it easy for people to leave a meaningful lasting legacy through this partnership.

Together, we'll deliver joint campaigns both domestically and internationally that enable domestic and international visitors the ability to engage in regenerative tourism by donating a native tree and encourage and enable the New Zealand tourism industry to adopt and promote the Trees That Count platform to consumers. 

The original blueprint for Trees That Count was inspired by research produced by Pure Advantage. Their ‘Our Forest Future’ report, written by leading academic Dr David Hall, helped to shape the programme we deliver today.

Pure Advantage functions as both a generator and communicator of knowledge, undertaking and supporting a variety of green growth-focused research activities and outputs.

Through this work Pure Advantage seeks to disseminate cutting-edge theory and practice that will transform how New Zealanders understand and manage the relationship between the environment and the economy.

Trees That Count and Pure Advantage continue to work together on campaigns that engage New Zealanders in action against climate change.

Learn more about Pure Advantage

The Department of Conservation provided significant in-kind governance and support to establish Trees That Count in 2016.

In 2018, DOC also joined the Trees That Count leaderboard, through an injection of support from the Department of Conservation’s Community Fund.

This funding is establishing 12 new community planting partnerships which will result in 60,000 native trees being planted between 2018 and 2020.

Learn more about Department of Conservation

Learn more about us