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Circularity bringing change to New Zealand businesses and native forests with Trees That Count

Circularity tackles emissions, waste and environmental impact issues for their clients every day. They’re also helping to put native trees in the ground on Waiheke Island with Trees That Count.

Circularity creates change across a diverse range of industries by solving the environmental challenges of “business as usual”.

Working with businesses, innovators, changemakers and visionaries to develop more sustainable supply chains, they look for ways they can help to improve the natural environment as well as the business environment. Recently, they partnered up with Trees That Count to put even more of their efforts into action.

“At Circularity, we're passionate about shaping a world that works with nature, not against it,” says Bree Asmus, Circular Design Strategist. “Much like trees, we believe our ecosystem is stronger and more resilient when we work together and support the efforts of one another.”

For Earth Day in 2021, Circularity reflected on how to level up their commitment to the natural environment with a meaningful contribution. They decided on donating 500 native trees to Trees That Count for restoring biodiversity, equating to 2% of the company’s 2020 revenue.

Bree says that Circularity chose to partner with Trees That Count because the Trees That Count marketplace is an example of one of the methods they use in the “Circular by Design” innovation toolkit when ideating solutions with clients.

“‘Networked participation’ is a fantastic example of what we call the network effect; where grassroots meet big business and where start-ups can truly scale up by using digital platforms and connectivity to amplify individual impact.”

“We’re big believers in collaboration when it comes to looking after our environment and designing a better way forward. That’s why contributing towards initiatives and organisations actively working for our planet is something we try to do in as many ways as possible.”

The Circularity team have made the most of their contribution and each taken pride in the tangible difference their contribution has made.

Louise Nash, CEO of Circularity, says she is thrilled to be able to directly link projects with clients and our growth as a business with the investment in native trees. “We have the opportunity to create scalable impact, reversing the decline in biodiversity,” she says.

“I’m excited to see the possibilities of this kaupapa unfold and to help grow its impact.”

As part of this growth, Circularity is excited to partner with Trees That Count in the delivery of their XLabs programme. 

"XLabs is the place to be if you want to re-imagine and accelerate your future to be circular. XLabs will create the space for you to imagine, design and collaborate on new innovations for real-life challenges — right at the intersection of sustainability, science and technology," says Louise.

The Trees That Count team will be on hand at the live XLabs offering in 2022 to help facilitate and dream together. In the meantime, the online offering XLabs LEARN is available to guide you through practical and inspiring circular by design methods to build your capability and edge in the circular economy.

To find out more about Circularity and how they are helping businesses make the shift, you can listen to their podcast, or see the Circularity website.

To learn more about or sign up to XLabs LIVE or XLabs LEARN, go to