Skip to the content

Growing a community of native tree supporters

Just like a forest brings many native trees together for a mighty impact, the Trees That Count community is made up of almost 20,000 groups and individuals working together for positive change.

At the grassroots

Since 2016, 4,688 individuals and groups have signed up as native tree planters with Trees That Count, with over 33 million native trees recorded as planted. 

Our planters come from all regions of the country—from sunny Northland to windswept Bluff—and care for land as varied as beachfronts, plains, riparian waterways, and eroding hillsides. 

Whole families get involved in native restoration work, from small children to elderly grandparents. Community groups, farms, iwi and schools are also willing to put in the hard mahi.

Nanny Ripeka and moko plant native trees at Murupara

One such group is Wakatipu Reforestation Trust. Operations Manager Karen O’Donahoo says: “Every time I go to a site, I think of the volunteer hours. The school students who helped with potting; the corporate who came to spread mulch; the other one who donated money for fencing; the hundreds of people who came to the last planting campaign. It’s very inspiring.”

‘Planter’ is a misnomer, perhaps. The 727 planting projects supported with over half a million native trees through Trees That Count also prepare and care for the native trees: a laborious and time-consuming undertaking, but one that brings many benefits. 

“I love the hard work, it’s entertainment and it’s fun!” says Jim Robinson, an Opotiki planter. “Our block is starting to look pretty cool with all the plantings. I can walk to the letterbox and see kōtare, pīwakawaka, kererū, much bird life.” 

Interested in planting with Trees That Count?


At the business end

646 businesses from all around Aotearoa have registered as part of Trees That Count’s business community. From big-scale corporates like Z Energy and Mazda to one-woman businesses like Edith Leigh Photography, these passionate punters are keen to make a difference in local communities through native tree planting.

Mazda ambassador Riley Elliott takes a native tree delivery from Gemma

“Native trees are the best choice for our business for so many reasons: supporting ecosystems and biodiversity, and backing communities right here in Aotearoa” says Millie Blackwell, CEO and Co-Founder of Showcase Workshop

Native tree funding can look very different for each business: some send virtual native tree gifts to new customers; others give 1% of profits to fund native trees; others give from sales of a particular product or on a particular date. 

“We’re very flexible with how businesses give,” says Melanie Seyfort, Head of Partnerships. “It’s about getting alongside people who are keen to do the right thing, and enabling them to make change.” 

Keen to get your business involved?


Everyone can make a difference

At Trees That Count, we’ve always aimed to grow a national movement of native tree supporters. 17,355 keen supporters are already registered as individual tree funders with us, and the number grows every day.

Trees That Count ambassador, Olympic athlete Eliza McCartney, with just one of many native seedlings that will make a difference this planting season

Funding trees as an individual not only gives everyone the chance to make a positive impact for the environment through donating, but also provides a chance to loop others in on the native tree love.

Gifting a native tree to a friend or whānau member—for a special occasion, or just to send your love—costs just $10. Your recipient gets a beautifully designed gift certificate with your personal message, and the native tree goes to one of our planting groups to be cared for and enjoyed. 

You’ll both be told which planting group your tree gift has been allocated to, and you can choose a region for it to be planted in.

Sending just one native tree gift may not seem like much, but the collective impact far outweighs what we can achieve individually. When your native tree is planted alongside another, another, and another—eventually we grow a native forest.

Want to join our community of individual funders?