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Klim Type Foundry develops Mānuka for mānuka

If you’ve read National Geographic or browsed TradeMe recently, chances are you’ve seen the work of Klim Type Foundry. Klim is the Wellington-based organisation behind the custom font design of many well-known brands – think Tourism New Zealand, PayPal and Bank of New Zealand, among others.

The award-winning online type foundry sells their fonts to businesses, advertisers, publishers and designers worldwide. As one of only a few companies producing typefaces in Aotearoa, Klim plays an important part in raising the awareness and recognition of New Zealand design.

Initially a one-man operation headed by typeface designer Kris Sowersby, Klim has always had an interest in supporting community projects. Now with seven team members and their business growing, Kris and his wife Jess say they thought it was time to contribute more to the wider community.

“Like many, we are very concerned about the impacts of climate change and ecological destruction,” Kris says. “We want to help create a secure future for our daughter and for everyone’s kids and grandkids.”

Klim have partnered with Trees That Count since October 2019, and have so far funded 1300 trees, supporting six planter projects around the country.

To date, 450 trees funded by Klim have been planted as part of the Tukituki River Mouth Restoration Project, where the Hawke’s Bay Regional Council is working with landowners and communities to sustainably manage the land and freshwater of the Tukituki River area.

In Gisborne, a further 300 trees have been planted on behalf of Klim as part of the Turihaua Station Wetland Corridor Project. The Turihaua Station is managed by Paul and Sarah Williams and is the oldest Angus stud in Australasia.

The poor water quality of the Turihaua Stream, which flows through the property and into the Turihaua Bay, has been a concern to locals and visitors alike. However, by planting hardy native trees such as mānuka, kānuka, tōtara, and others along the length of the stream, Paul and Sarah are restoring this important waterway.

Even this generous contribution wasn’t enough for Kris and Jess.

“We wanted to do something extra,” Kris says.

Klim’s most recent typeface is named after one of New Zealand’s most iconic native trees, the mānuka. With the launch of their newest addition to the foundry, Klim have decided to donate an impressive 20% of their net sales from the Mānuka typeface to Trees That Count.

“We’re delighted that Trees That Count and those who work with them are out there doing the hard mahi getting more natives trees planted!” Kris and Jess say.