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Paint it green with Resene

Resene started in 1946 in a Wellington garage, when builder Ted Nightingale needed some paint for his buildings but there was nothing suitable. He mixed up his own in a cement mixer in his garage and over time started to sell it to other builders.

As a 100% NZ owned and operated business, Resene has been focusing on sustainability initiatives for many years. They removed lead from paint well before it was mandated; were the first New Zealand company to offer a wide range of Environmental Choice approved paints; and are the first New Zealand company to run a paint and paint packaging product stewardship programme, known as Resene PaintWise. 

“We have actively innovated over the years to improve the performance of our products so they last longer before they need maintenance—as well as focusing on reducing their environmental burden,” says Karen Warman, Resene Marketing Manager.

Each year to mark World Environment Day/Arbor Day, which falls on June 5, Resene runs a ‘Paint it Green’ campaign and donates $1 per testpot sold to Trees That Count. Over this time they also provide visibility of the programme through promotional material in store, online and the Habitat by Resene newsletter.

“Resene has long focused on supporting local projects,” says Karen. “We love Trees That Count’s focus: not just on planting any tree, but specifically native trees for projects that encourage native wildlife.” 

Resene has a strong focus on doing the right thing—for the environment, for customers and for communities. Karen says that the passion of Trees That Count for these same values made the partnership a natural choice.

While Resene has a small number of staff overseas, most of the team are based in New Zealand, at Resene ColorShops dotted all around the country. Supporting planters in a range of different regions allows Resene to give back to the same local communities they operate in.

“It is brilliant being able to see exactly where the support is going,” Karen says. “For our customers, it helps them feel involved with helping to support others in the community planting native trees.”

“Improving environmentally is an ongoing journey and we are always actively trying new ideas to continually improve,” says Karen. Some of these projects Resene works on with internal teams, and others are in partnerships: like with Trees That Count.

“Our staff are proud to be involved in a programme that makes such a tangible difference.”