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Leaving loved ones a meaningful legacy through Trees That Count

Joining the many Kiwi businesses making a difference for the environment by supporting native tree planting is Windsor Industries, a leading supplier of premium caskets to the funeral industry.

The dedicated team of eleven don’t let their size stop them from achieving big things for New Zealand’s backyard, having already donated 500 native trees through the Trees That Count marketplace.

Their native trees have been matched to planting projects looking to upscale their efforts including  Awahuri Forest Kitchener Park Trust, the South Taranaki District Council Community Planting Projects and the Te Mata Park restoration project.

For Windsor Industries, supporting native tree plantings allows them to strive towards their own sustainability vision, support ecological and restoration goals of the wider community and leave a living memorial for people who have passed away.

Windsor Industries Head of Finance Annette Cunningham says her team is passionate about embracing the sustainability movement. As well as donating a native tree for every solid timber casket purchased, they’re fully committed to reducing waste and developing new environmentally-friendly products to enhance their range.

“We work with sustainable casket timber where we can, and if we do use native timber we make sure we’re donating a native tree as a living memorial as well,” said Annette.

“We think having a tree planted in honour of the person who has passed away is a meaningful way that we can sympathise with grieving families. We provide information about Trees That Count to funeral homes who stock our caskets, and they pass on the native tree gift certificate to families.”

For donating 500 native trees, Windsor Industries has earned their Trees That Count Committed To Climate mark which they use on emails and outgoing communications to highlight their contribution to New Zealand’s native forests.

“Increasingly, bereaved families are looking for options that embrace the conservation movement, and at the moment there isn’t a lot available,” said Annette.

“We’re really proud of supporting native tree planting through Trees That Count and we hope we can encourage other people in our industry to look at supporting native tree planting and adopting more environmentally-friendly practices as a result.”