On 1st August, Honda will have been in New Zealand for 30 years and to celebrate, are going to fund the planting of 30,000 native trees in New Zealand over the next year.
At Trees That Count, we’re delighted to welcome Honda to our family of tree funders. “Honda is engaging with Trees That Count in a number of different ways – by adding trees to our community marketplace for planting groups to apply for; by funding trees for their staff to participate in the planting of; and through the use of our native tree gifting service. This partnership epitomizes what Trees That Count is about – increasing native tree planting in New Zealand by providing supporters such as Honda with an easy, high-impact and transparent way to fund trees, in turn supporting the thousands of planters throughout the country who can increase their tree planting work. This support will see thousands of native trees planted throughout New Zealand in projects that have a truly local impact,” says Trees That Count Head of Marketing, Melanie Seyfort.
Honda’s 30,000 trees will be planted in a number of ways. Through Trees That Count, Honda has kicked off by funding 11,000 native trees. Honda will continue to grow this number by gifting native trees to customers through Trees That Count, and by funding additional trees in 2019.
Of this initial 11,000 trees, Honda staff will participate in planting days that we have organised with our partner Conservation Volunteers in the following projects:
AUCKLAND Atiu Creek Regional Park, Kaipara Harbour, planting 2,000 trees.
Officially opened to the public as a Regional Park in April 2008, the park has extensive harbour frontage with large tracts of native forest supporting a range of flora and fauna. In addition to 450ha of easy, rolling grassed land, the property contains a number of significant areas of native forest and wetlands in the gullies and provides habitat for the nationally threatened New Zealand dabchick and brown teal ducks. The park also has intact areas of coastal forest and a stunning coastal area that is now under intensive regeneration.
WELLINGTON Mt Victoria Town Belt, planting 1,000 trees
This project aims to create a ‘Forest in the Heart of Wellington’. The project is a partnership of Wellington City Council, Rotary and Conservation Volunteers to see 100,000 native trees planted by volunteers in the central Wellington Town Belt on Mount Victoria. It will create substantial new habitat for native birds which are increasingly venturing away from the city.
CHRISTCHURCH Kaputahi Creek, Belfast Road, Marshlands, planting 1,000 trees
This site on Belfast Road looks back onto the Port Hills, which will in time become part of a much wider native forest network across the Styx River catchment and the wider Christchurch City region. The project aims to create new native forest will attract bush birds back to the city, which have become locally extinct over the last 150 years, by restoring habitat for native species. It will provide shade over the creek for endemic species such as long-finned eels. Whilst not yet endangered, there are fewer eels today because of the loss of wetlands and historical commercial fishing practice.
Nadine Bell, General Manager, Marketing for Honda New Zealand says, “Planting 30,000 trees is a fitting way for us to say thank you New Zealand and continues the work of our Honda TreeFund, which has funded over 650,000 native trees in New Zealand since its inception in 2004.
The TreeFund was inspired by our founder Soichiro Honda, who had a vision in 1966 ‘to leave blue skies for our children’. His philosophy underpins everything we do from manufacture to recycling, and has resulted in the world-class, fuel-efficient and emission-lowering engines and technology in our cars.”
In addition to their tree funding through Trees That Count, Honda is giving away a native tree gift to each new Honda owner, regardless of whether they buy a new or used Honda from one of their Honda Agents. They have also committed to a significant project in Kaiapoi, north of Christchurch, an area hit hard by the Canterbury earthquake, and are funding the planting of a 2.5 hectare Honda Forest as part of the Kaiapoi Regeneration Project.
Want to find out more about a partnership with Trees That Count for your business? Get in touch today! Email Melanie Seyfort, Head of Marketing, firstname.lastname@example.org